SentinelOne EMEA PartnerOne Conference
Uniting cybersecurity leaders: SentinelOne’s EMEA PartnerOne Conference 2024
In September 2024, the vibrant city of Budapest played host to the SentinelOne EMEA PartnerOne Conference, a celebration of innovation, collaboration, and excellence in cybersecurity. Set against the opulent backdrop of the Corinthia Hotel—known for inspiring The Grand Budapest Hotel—this extraordinary 2-day event brought together 200 SentinelOne partners from across Europe, the Middle East, and Africa. Together, we created an unforgettable experience that combined cutting-edge content, immersive experiences, and moments of sheer magic.
Our mission
The objective was clear: to empower SentinelOne’s valued partners with the tools, insights, and inspiration they need to drive success across the region. Through a mix of thought-provoking sessions, hands-on technical workshops, and networking opportunities, the conference was designed to foster collaboration, spark innovation, and deliver unforgettable hospitality. Outsourced Events (OE) was entrusted with turning this vision into reality, managing every detail from start to finish.
How we brought it to life
From ideation to execution, we worked in close partnership with the SentinelOne channel marketing team to ensure every touchpoint wowed attendees.
Strategic event management
Our comprehensive event management services included:
- Creative ideation: Designing memorable experiences aligned with SentinelOne’s themes.
- Flawless execution: Managing everything from venue sourcing and delegate registration to branding, AV production, and logistics.
- Engaging highlights: Organising a spectacular awards dinner, innovative swag experiences, and immersive hospitality moments.
- Data-driven insights: Delivering post-event feedback, analysis, and financial reconciliation.
An experience like no other
Every detail was meticulously crafted to create a dynamic, engaging environment:
- Thematic inspiration: Drawing on the Corinthia Hotel’s rich Hungarian heritage and SentinelOne’s partnership with Aston Martin F1, we wove an "acceleration" theme throughout the event.
- Immersive branding: The SentinelOne purple palette illuminated the venue, from a dazzling LED stage to custom cocktails. A full-size F1 car even made its way into the registration area, creating a stunning first impression.
- Innovative engagement: A bespoke swag store rewarded attendees with branded gifts in exchange for tokens earned through participation, adding a gamified element to the conference.
Hospitality with heart
The culmination of the conference was a dazzling awards dinner at the historic Museum of Fine Arts. The SentinelOne logo bathed the building’s façade in light, setting the stage for an unforgettable evening.
- Custom touches: Guests sipped purple-themed cocktails adorned with elegant name tags and ribbons while enjoying a jazz trio.
- Interactive dining: A sumptuous four-course dinner ended with a showstopping dessert—chocolate spheres that melted under warm caramel, revealing a delightful surprise within.
- Enthralling entertainment: A magician and mentalist captivated the audience, blending magic with a touch of the unexpected.
Event highlights
- Pre-event buzz:
To build anticipation, beautifully curated invitations in the style of boarding passes and luggage tags were sent to attendees, giving a sneek peak at what to expect at the event. - Personalised room drops:
Delegates arrived to find thoughtful gifts, including branded chocolates, hand-drawn postcards of Budapest, and practical event essentials. A final room drop featured a local Hungarian treat—paprika with a recipe card as a heartfelt souvenir. - Postcards with a twist:
Guests received bespoke postcards as part of their room drops and were invited to send them home via a branded event post box. The postcards arrived a week later, extending the event's impact beyond Budapest. - Swag store brilliance:
Attendees flocked to a neon-lit swag store to "purchase" branded items like Adidas caps, travel adapters, and LED shoe clips using tokens earned through participation.
Outcome: A resounding success
The SentinelOne EMEA PartnerOne Conference 2024 exceeded all expectations, leaving attendees with valuable insights, deeper connections, and an invigorated sense of purpose.
The client’s feedback was glowing, praising the seamless collaboration, attention to detail, and unforgettable experiences created by the OE team. This resounding success has set the stage for even greater innovation as planning begins for the 2025 PartnerOne Conference.
Together, we demonstrated how meaningful events can inspire, motivate, and leave a lasting impression in the world of cybersecurity partnerships.
About the client
SentinelOne is a cybersecurity company, founded in 2013, that leverages artificial intelligence (AI) to provide advanced security solutions.
Testimonial
"I am so glad I got to work with you again, and I would gladly do it over and over"
About Outsourced Events
Founded in 2001, Outsourced Events is an award-winning London-based event management agency and professional conference organiser. We are a team of event experts, providing a range of bespoke event management services. As an agency we embrace our clients' goals and become a part of their team.
To find out how we can translate your event objectives into experiences and communications that excite and engage your audiences, get in touch today.
Get in touch
Interested in partnering with us for your next conference? Contact Outsourced Events today at info@outsourcedevents.com or call 0330 460 6007 to learn more about how we can help you deliver a successful event.
