Sophie Dyson
What is your job title?
Campaign Manager.
How long have you worked at Outsourced Events?
Since February 24th 2023
What can't you live without?
Plants, they’re essential for survival and it adds to the little happy things in life. i.e., they look pretty on my windowsill
Where is the best place you have travelled to and why?
South Africa, beca To be able to paint. use of the sun, food, wine, wildlife and the amazing views of Table Mountain and the Cederberg’s
If you could learn to do anything what would it be?
SuperBrain. To take in new information impressively quickly and obtain it.
When you have 30 minutes of free time, how do you pass the time?
Cooking, or getting out and about (ideally when the weathers nice enough).
What is your favourite thing about working at Outsourced Events?
The team environment.
If you could invite four people to dinner (living or dead) who would you invite and why?
My Grandparents. To catch up and ask loads of questions to those I’ve met and those I haven’t had the pleasure
What was your childhood ambition?
To be an Artist
What is your most memorable day at Outsourced Events?
My first day, meeting every wonderful person within the company for the first time, on the team day at our OE London office
If you could do any job, regardless of skills and training, what would it be?
My job now!!! Or…
An Environmental Scientist: Working to protect the planet and to travel around seeing amazing habitats
What are the top three items on your bucket list?
Of many, top would be to travel round every continent, backpacking in South America, and to finally learn to drive
What would people never guess you do in your role?
I'm secretly a ninja! Using stealth and precision to reach audiences backed by research, creativity, copywriting and technical platform skills
If you could witness any historical event, what would you want to see?
The day dinosaurs went extinct. Impressive, scary but intriguing
Our Knowledge & Insights
The dopamine - driven event: what neuroscience tells us about tradeshow engagement
Why do some tradeshow stands pull in crowds while others stand empty, and why does a prize wheel often outperform a polished product demo? This article explores the neuroscience behind tradeshow engagement, drawing on insights from Professor Paul Howard-Jones, professor of neuroscience and education at the University of Bristol, shared at a recent Outsourced Events thought-leadership evening.
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Outsourced Events named finalist at the micebook Awards 2026
Outsourced Events has been named a finalist at the micebook Awards 2026 in two categories: Best UK Agency and Best Internal Communications Event — For our work on Ocean Infinity Thrive '25. The winners will be announced at the micebook Awards ceremony on 25th June and we couldn't be more proud to be in the running.
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Why your conference agenda may be working against your attendees' brains
You've spent months crafting the perfect agenda. But if the programme doesn't account for how the brain actually processes and retains information, even the most compelling content can fall flat. Here's what neuroscience tells us and what it means for how you design events.
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