Mind the neuromyth: How we learn – and how we don’t

Join us at Sea Containers, London for our next thought-leadership event - a talk with Professor Paul Howard-Jones on: 

"Mind the neuromyth: How we learn - and how we don't"

Please note that we have 30 places available so early booking is strongly recommended. Please complete the form below to confirm your attendance.

Date:

Wednesday, 22 January 2025

Timings:

18:00 - 18:30 Arrival
18:30 - 19:30 Talk with Professor Paul Howard-Jones
19:30 - 21:30 Drinks, food and networking

Venue:

Sea Containers, 18 Upper Ground (Offices of Ogilvy & Mather, Wavemaker, VMLY&R, and Landor & Fitch), London, SE1 9RQ

This talk will cover: 

1. Some common neuromyths and the evidence that busts them
2. Any neuromyths that might be actively damaging – ones we should actively avoid
3. What neuroscience research tells us about how we learn; the mechanisms and processes of learning and memory
4. What neuroscience research tells us about creativity – what it is, how we measure it.
5. Applying the science of learning in customer relations

Topic:

How do our brains learn, and what fuels creativity? Can this knowledge transform how we share information—be it in training, marcomms, or simply the team chat?

Despite its popularity, the VARK learning styles model (Visual, Auditory, Read/Write, Kinaesthetic) has been debunked, with evidence showing it doesn’t improve outcomes and may limit potential. Other persistent neuromyths, like using only 10% of our brains or being “left-brained” or “right-brained,” lack scientific support. What does neuroscience really say about these ideas, and how can we separate fact from fiction?

About the speaker:

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